my copywriting portfolio
In drawing local commitment, it had to be clear from the inception that Emery is a community-driven project for which the primary focus is that of the local film fanatic.
I directed our local digital advertising to ask the question, What’s Your Favorite Movie?, providing a link that would allow visitors to suggest films for future showing upon signing up for our newsletter.
In a collaborative effort to revive independent film programming in my hometown of Syracuse, New York, I knew Emery Cinema would have to rely on strategic copy that is straight to the point, without over explanation.
The phrase Cinema is Alive in Syracuse has grown synonymous with the venture itself, a subtitle representative of the film society’s continued effort to prove that community exhibition is alive and well in Upstate New York.